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Breathe Easy Teams Celebrate Kick Butts Day March 20, 2013
Jefferson County, CO – The 18th annual National Kick Butts Day is March 20, 2013. According to the Campaign for Tobacco-Free Kids, this annual day of activism empowers youth in local communities to “stand out, speak up, and seize control” against tobacco companies that continue to target youth. In Jefferson County, members of the Lakewood High School Breathe Easy Team will be incorporating their own, unique ideas for this year’s Kick Butts Day. The Breathe Easy Team will be partnering with the National Arts Society at Lakewood High where they will showcase custom artwork communicating messages about staying tobacco-free. Students and community-members alike will be able to view the art at Lakewood High School on March 20, 2013. Tobacco still remains the number one cause of preventable death, and according to the Federal Trade Commission Cigarette Report for 2009 and 2010, the tobacco companies spent over $8 billion dollars nationwide on advertising and promotional expenditures in 2010 with the majority of those dollars being spent on price discounts. A study revealed that high levels of advertising, discounted prices, and increased availability of cigarette promotions were associated with youths’ increased likelihood to smoke. In her 2006 written verdict on tobacco industry racketeering violations, U.S. District Court Judge Gladys wrote: “This [industry] survives, and profits, from selling a highly addictive product which causes diseases that lead to a staggering number of deaths per year, an immeasurable amount of human suffering and economic loss, and a profound burden on our national health care system”. Tobacco industry tactics have successfully countered life-saving tobacco prevention policies and diminished the gains made in youth and young adult tobacco prevention over the last several decades. Industry marketing tactics have had the biggest impact among the low income youth populations of Colorado with the greatest single predictor of tobacco use being low income status. Each year on Kick Butts Day, communities and schools across the nation are encouraged to organize events to raise awareness about the problem of tobacco, encourage youth to be tobacco-free, expose the tobacco industry’s tactics to market to youth, and encourage elected officials to take action to protect kids from tobacco. Although Kick Butts Day is a one-day event, the goal is to make every day Kick Butts Day so that the fight against tobacco use can be won.
March 14, 2013
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