Personal Branding


by Jennifer Fairweather, Human Resources Director
comments open from June 25 until July 14


Have you heard of the term “personal branding” and wondered, “what is this?”

Personal branding is creating a specific image for yourself as an employee or job candidate through items such as your resume, your social media pages and your personal interactions. The goal of personal branding is to differentiate yourself from others in the skills and talents you have to offer.

How do I build a personal brand?
• First, focus on your talents and strengths.
• Second, know your mission and vision – what it is you are doing now and what you want to do in the future.
• Next, incorporate your values into your personal brand.
• Finally, develop a statement that describes your personal brand and use this throughout all of the arenas where you are marketing yourself as a potential candidate.

When searching for a job, thinking about the process as a marketing campaign will ensure you set yourself apart through your personal brand!

 
 
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